Web hosting Market share statistics and trends

The Web Hosting Market Size, Share, and Growth (2023 – 2028)

The global web hosting market is expected to reach a market volume of US$345.0bn by 2028, growing at a rate of 22.55% between 2023 and 2028.

The web hosting industry has grown significantly over the years, with projections showing continued growth into 2028. It is estimated that the global revenue for this market will reach $124.80 billion in 2023 and grow to a market volume of $345 billion by 2028, representing an annual growth rate (CAGR) of 22.55%. The average spend per employee in the web hosting sector is expected to reach $35.81 in 2023, positioning it as an increasingly popular service for businesses worldwide.

When looking at regional breakdowns, it's evident that the web hosting industry is most successful in the United States, projected to generate $45,700 million in 2023, followed by India, Netherlands, and Germany which hold prominent positions within this economic sector as well.

All these regions have proved to be lucrative markets for web hosting services over the past few years and are likely to remain essential components of global profitability going forward as more companies invest in this technology-oriented area around the world.

Web hosting Industry

The Web hosting Industry consists of services that provide shared or dedicated hosting of one or more services for their customers.

Web Hosting Revenue Projection (2023)

The projected revenue of $124.80 billion for the web hosting market in 2023 indicates a strong and sustained demand for web hosting services. This growth can be attributed to the increasing number of businesses and individuals establishing an online presence, coupled with the growing adoption of cloud computing and data-intensive applications.

The web hosting industry began modestly in 1969 with just four hosts, each connecting to a network using an interconnecting device and a modem. The industry slowly gained traction, but really took off in the 1990s with the dot-com boom of personal homepages and businesses establishing their presence online.

This marked the beginning of two dominant players: shared hosting providers such as WordPress, GoDaddy, and WebHostingDirct; and VPS service providers like Rackspace and Dreamhost.

The industry has seen exponential growth since its humble beginnings. Today, it boasts over 126 million hosts, 30 million domains, and 28.2 million websites – demonstrating more than a three-thousandfold increase in hosting services since 1969.

In terms of economic development, it is now estimated that web hosting generates around $50 billion globally per annum – a testament to the scale and size of this dynamic industry today.

Annual Growth Rate of The Web Hosting Market (CAGR 2023-2028)

The projected Compound Annual Growth Rate (CAGR) of 22.55% between 2023 and 2028 showcases the remarkable pace at which the web hosting market is expected to expand. This growth is likely fueled by ongoing digitalization efforts across industries, including sectors like e-commerce, entertainment, education, and more. As more services migrate to online platforms and the demand for reliable hosting solutions rises, the market is poised for substantial growth.

It is incredible to think that in 2023, over 1.21 billion hostnames have been registered online. This number is huge and shows how important the internet has become in our daily lives across the world. However, while this number seems impressive, it's important to note that not all of these websites are actively used.

Out of 1.21 billion registered domains, only 200.8 million are actually active on the web today. In other words, the majority of hostnames with online presence account for merely 15.5% of all domain registrations worldwide – a far cry from what could be perceived at first glance.

The sheer numbers tell us how many people across the globe rely on the Internet for their day-to-day activities and businesses. From simple shopping experiences to virtual meetings, so much of our lives is predicated upon having an active website online – or at least being able to access them with relative ease thanks to domain registration services.

We owe a big thank you to those companies providing this essential service offline and remaining committed to its maintenance despite declining website counts overall year after year.

The projection of the web hosting market reaching a volume of US$345.00 billion by 2028 underscores the sustained momentum of growth in the sector. This substantial market volume implies a growing reliance on web hosting services to support an increasingly interconnected digital ecosystem.

Global Web Hosting Revenue Distribution

The United States is expected to dominate the web hosting market, generating US$45.7 billion in revenue in 2023. This is not surprising given the United States' role as a global technology hub and its substantial e-commerce sector. The U.S. market's leadership in revenue generation emphasizes its technological infrastructure and business landscape conducive to the growth of web hosting services.

In conclusion, the web hosting market projections by Statista illustrate a thriving industry driven by the increasing demand for online services and the ongoing digitization of various sectors.

The anticipated revenue growth, substantial market volume, and average spend per employee all point toward a sector that is crucial to the digital economy. As businesses continue to prioritize online presence and reliable data hosting, the web hosting market is positioned for sustained expansion, with the United States leading the way in revenue generation.

Global web hosting market revenue distribution

Insights on Key Companies and Market Share

The key players in the web hosting services market offer hosting services to numerous companies for publishing their websites online.

These players aim to increase their market shares by implementing strategies such as investments, launching new products and services, forming partnerships, and engaging in mergers and acquisitions.

For example, in September 2019, GoDaddy Operating Company, LLC introduced a new website and marketing service that allows companies to create and promote their websites in one place. The global web hosting services market includes several prominent players.

  • Amazon Web Services
  • Endurance International Group
  • 1&1 IONOS Inc.
  • Liquid Web, LLC
  • Google LLC
  • GoDaddy Operating Company, LLC
  • Hetzner Online GmbH
  • Alibaba Cloud
  • Equinix, Inc.
  • WPEngine, Inc.
Companies web hosting market share globally

Most popular Hosted Website Solutions

Hosted website solutions have become increasingly popular in recent years as more businesses look to the power of the Internet for their business needs. The website builders market was worth $1.65 billion dollars in 2019, with projections predicting that it will reach a value of $2.16 billion by 2025 due to a CAGR (Compound Annual Growth Rate) of 7%.

The top three website builders remain similar from year to year, with Wix dominating at 31.05% market share, followed by Squarespace and Shopify respectively. These three hosted solutions are considered the most popular because they offer powerful features such as customizable designs, drag-and-drop tools, SEO optimization capabilities, and eCommerce support—allowing users to quickly build and launch a website without needing any coding or design experience.

Popularity aside, each of these platforms has different plans and pricing depending on your needs and goals which makes them accessible for businesses of all sizes.

Market Definition and Scope

The web hosting market refers to the industry segment that provides infrastructure and services to host websites, applications, and other digital content on the Internet.

It involves the storage of website files, databases, and related resources on servers that are accessible to users via the World Wide Web. This industry plays a critical role in enabling individuals, businesses, and organizations to establish an online presence and deliver their content to a global audience.

The scope of the web hosting market encompasses several key hosting solutions, each catering to different needs and preferences. These hosting solutions include:

  1. Shared Hosting: Shared hosting involves hosting multiple websites on the same server, with each website sharing the server's resources, such as storage, bandwidth, and processing power. This is a cost-effective option suitable for small businesses, personal websites, and blogs that have moderate traffic and resource requirements.
  2. Dedicated Hosting: Dedicated hosting provides an entire server dedicated to a single customer or organization. This option offers higher performance, customization, and control over server configurations. It is ideal for websites with high traffic volumes, resource-intensive applications, and specific security requirements.
  3. VPS (Virtual Private Server) Hosting: VPS hosting uses virtualization technology to partition a physical server into multiple virtual servers, each operating independently with its own resources and operating system. VPS offers a balance between shared and dedicated hosting, providing better control and performance than shared hosting while being more affordable than dedicated hosting.
  4. Colocation Hosting: Colocation hosting involves renting physical rack space in a data center to host one's own servers and hardware. This option provides the infrastructure, power, cooling, and security required to maintain servers while allowing organizations to retain full control over their hardware and configurations.

Given this scope, the web hosting market caters to a wide range of customers with varying requirements. From individuals looking to establish personal blogs to enterprises needing high-performance solutions for complex applications, the market offers hosting options that align with different budgets, technical needs, and growth plans.

The revenue projections and growth rates provided by Statista encompass these various hosting solutions, reflecting the aggregated demand for shared hosting, dedicated hosting, VPS hosting, and colocation hosting.

As the digital landscape continues to evolve and businesses rely more heavily on online platforms, each of these hosting types contributes to the overall expansion of the web hosting market.

In Summary: Web Hosting Industry Market

It is clear that the website hosting industry is currently thriving and showing no signs of slowing down in the near future. With some projections putting the market value of over $56 billion and a projected CAGR of 15.5%, it is very likely that we will see an increase to $171.4 billion by 2027 if we look at it with this data.

This high growth rate in the industry not only creates more investment opportunities for businesses large and small but also ensures access to support and resources for individuals requiring web hosting services at an affordable rate.

At Web Hosting Resources, we are dedicated to providing reliable and up-to-date information about the industry to make sure you always have access to the latest advancements, advancements that can help your business grow or better support your clients.

We keep track of all market sizes and trends so you can make informed decisions on your investments in web hosting resources, platforms, or other web-related technologies.

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Nonofo Joel
Nonofo Joel

Nonofo Joel, Head of Growth at Fine Media, is an inbound marketing expert committed to business innovation and success. As Part of his work, he helps companies choose the best hosting options ideal for their business. He passionately advances human capital development across Africa as a dedicated volunteer on the Lehikeng Board.

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